1GOAL? Yea, whatever!
Remember Live8? You had forgotten? Let me remind you. In 2000, then-UN Secretary General Kofi Annan convinced world leaders to help eradicate world poverty by 2015 by signing the Millennium Development Goals at the United Nations. Among the goals are the provision of primary education for each child, fewer maternal deaths, and better governance. All very noble. All very naïve.
Five years later, the global world of NGOs together with the UN (collectively known as ‘civil society’) decided that they were going to hold world leaders accountable for the slow pace of the MDGs. Civil society decided that there were issues were hampering the pace of goals development in the developing world. So a campaign came about called Global Campaign to Action against Poverty (GCAP). Its purpose? To push developed nations to give more and better aid to developing nations, to give fairer trade policies, and to ask for debt cancellation. GCAP-aligned organisations decided that there were going to be three major campaign dates to push world leaders starting with the G8 Gleneagles Summit (thus the Live 8). And what would a good campaign be without music? Enter Sir Bob Geldof. He who we had last heard during another charity concert known as LiveAid back in 1985 asking the world of hungry Africans, ‘do they know it’s Christmas?’ (for the record Bob, we did. The Christian calendar seems to be the same worldwide).
Funds were found to stage concerts in different cities in the world with such headline acts as Bono, Angelique Kidjo and Sting among others so the world leaders in Gleneagles could see that the world was asking them to ‘make poverty history’. During the concerts, messages flashed on screens telling the world to SMS ‘No to Poverty.’ Concert-goers were given white bands that symbolised that the wearers were supporting the cause. Hollywood celebrities such as Brad Pitt became ambassadors of the campaign. Others like Djimmon Hounsou were brought in to Edinburgh on Virgin Active flights to tell the world leaders ‘Enough already. Make poverty history’. And for good measure, Sir Richard Branson also jetted in civil society activists from Africa, Asia, and South America. And they told the world leaders alright. All very nice. And worthwhile. If it was not that before any of these summits, participating countries already go with their well-constructed policy papers.
At the end of the Gleneagles Summit, the G8 nations did not drastically cancel the debts (except for the 40 then-listed Highly Impoverished Poor Countries that cannot compete on the world stage anyway); there was no better aid offered; and fair trade continued to be a pipe dream for the developing world. Realistically, if France decided that they were no longer going to give subsidies to their farmers to ensure that French farmers sold their chickens at a cheaper rate to some African nations, this would only mean that African chicken farmers would be competing on an equal level and French farmers would be disgruntled. A government must take care of its voters, you know. Why was Chirac supposed to care about some farmer in Burkina Faso more than his own voters?
Perhaps seeing the unrealistic goal of his predecessor, in 2010 Ban-Ki Moon decided to work with FIFA (and of course Hollywood) to accomplish ONE GOAL. The goal being of course to ensure that children get an education. This time around there is no concert but we have the catchy K’Naan tune ‘when I grow older, I will be stronger, they call me freedom…’ (thank heavens Sepp’s people decided not to use their World Cup theme song!) as background to John Legend, Matt Damon, Zinedine Zidane, and a host of other celebrities telling us that all we need is ‘1Goal.’ On my television screen, I am bombarded by messages telling me to send a text and join millions of people who have signed up to tell world leaders to accomplish this 1Goal. Déjà vu.
Just as I wondered in 2005 when my then civil society colleagues decided just before the Millennium + Five United Nations General Assembly Summit (that was the second campaign date. The third was the WTO Summit in Hong Kong) to pull out a $40,000 full-page advert in the New York Times asking leaders to ‘Say No to Poverty’ , I cannot help asking now, what is the point? It would be great if Lula da Silva in conversation with Jacob Zuma said, ‘I am going to cut down my entourage to the UN so that we can divert the funds to educate the children in the favelas here in Brazil.’ And Zuma countered, ‘you are right bro. And I am going to reduce the budget of the Presidency so that more children in the informal settlements in South Africa get an education.’ Or Uncle Bob said to Barack, ‘dude, I’ve decided Grace does not need any more new clothes. We are using the money to educate the children,’ while Barack responded, ‘Good idea. And I am going to take out the troops from Afghanistan and use the money to educate the children of that country thereby actually earning the right to call myself a Nobel Peace Laureate.’ Alas, that is sadly not going to happen.
Jessica Alba, I know you mean well, but I doubt your 1Goal will be accomplished. I could be wrong, and if I am, I shall be the first to retract my statement. But I doubt it. I can’t help thinking, perhaps if the money that is being used to flight all your adverts was actually diverted to something like buying books, paying teachers, or building schools, I would have a little faith. As it is Jess dear Jess, you will have to excuse me if I am not rushing to reach for my cellphone so I can SMS ‘1Goal.’